Loyalty Magazine Awards hosted their annual loyalty awards on the evening of June 18, 2019 at the Tower of London. There were over 150 finalists across 20 categories. 4 of the notable finalists in this year’s Loyalty Magazine Awards were GEMS Rewards, The Entertainer, and Skywards GO by Emirates and The Entertainer, and U by Emaar.

Related: 6 Loyalty Programs that you must sign up for in Dubai and UAE

Loyalty Magazine Awards – Congratulations GEMS Rewards

In the Regional Loyalty Champion of the Year category, we would like to congratulate “GEMS Education – GEMS Rewards” on winning the “Regional Loyalty Champion of the Year for Middle East and Africa (MEA)“.

loyalty magazine awards 2019 best regional champions congratulations gems rewards middle east africa uae programme of the year

Loyalty Magazine Awards credited the award to GEMS Rewards “For delivering significant value & purpose, with very strong numbers.”

GEMS Rewards provides many benefits to GEMS Parents like an Entertainer partnership, promo codes for Careem/Freedom Pizza/ekar/CAFU and much more. If you’re a GEMS parent, do enroll in GEMS Rewards to get maximum benefit.

Full List of Winners

Source and Full Credit of the list: Loyalty Magazine Awards

Category: Best Coupon/Voucher based loyalty programme – virtual or paper
Cool down, a forward thinking loyalty campaign – A.T.U. / PAYBACK

Category: Best Customer Experience
A holistic 360° customer experience – Parfumerie Douglas Beauty Card

Category: Best Loyalty Programme of the Year – Financial Services
Changing the name and the game – ING / Touch Incentive Marketing

Category: Best Corporate Social responsibility (CSR) Initiative Linked to Loyalty
Points for People – Strategic Caravan

Category: Best Loyalty Programme of the Year – Non-Food Retail
The tarte rewards experience – Tarte Cosmetics

Category: Best Use of Communications – including Social Media
Tapping into emotions with Disney – Plus / BrandLoyalty

Category: Best Use of Technology
Blockchain-enabled marketing campaign – Asia Miles

Category: Best Loyalty Programme of the Year – Food Retail
PC Optimum – Loblaw

Category: Best Loyalty Programme of the Year – Travel & Experiences
Integrating loyalty with revenue management doubled Eldo Coaches’ revenues – Eldo Coaches / Ratality

Category: Best Use of CRM
Record growth through integrated AI, programmatic & social – The Times & The Sunday Times

Category: Best B2B Loyalty Programme
Know your IBM – IBM / Motivforce

Category: Best Loyalty Marketing Campaign of the Year
Seeker – Le Club AccorHotels

Category: Best Use of Customer Analytics / Data
Delivering record subscription growth for The Times through data science – The Times & The Sunday Times

Category: Loyalty Without a Name
Unico Grande Amore – AS ROMA / Advice Group

Category: Best Loyalty Industry Innovation
Unico Grande Amore – AS ROMA / Advice Group

Category: Best Long Term Loyalty Initiative
Kellogg’s Family Rewards – Kellogg’s / Brierley+Partners

Category: Best New Loyalty Launch of the Year
C-Store Loyalty Reimagined – 7-Eleven / Brierley+Partners

Category: Best Short Term Loyalty Initiative
“Picture your next destination” – TravelCo Nordic

Category: Best Use of Gamification to Enhance Loyalty
Surprise Point – Turkcell

Category: Best Use of Mobile Within a Loyalty Strategy
Sun Savers Loyalty Club – The Sun

Regional Loyalty Champions of the Year Awards

Western Europe

Winner: AS ROMA / Advice Group – Unico Grande Amore – 

For an intensely novel programme and a culture intent on pushing the boundaries. They are engaging with the whole family, whether they are traditional fans or not.

Central & Eastern Europe including Russia and Turkey

Winner: Turkcell 

For their continued drive for loyalty innovation and success in a number of categories, and a breadth and creativity in the pursuit of customer loyalty across all sectors of the business which is edifying. The loyalty mechanic is prevalent in all aspects of the business and each year for the awards there is further innovation.

Highly Commended: Sport&Bonus – Multi-partner loyalty programme

The Middle East & Africa

Winner: GEMS Education – GEMS Rewards

For delivering significant value & purpose, with very strong numbers.

Asia including Australia, New Zealand, the Indian sub-continent and all areas East

Winner: JetPrivilege

For a range of highly credible entries from across many different parts of its business which prove the importance and economic benefits of a strong loyalty programme.

The Americas

Winner: Kellogg’s / Brierley+Partners – Kellogg’s Family Rewards

For a programme that has been growing comprehensively and inclusively, offering value to the consumer and to the brand. They are acquiring huge amounts of data at a low cost.

Sponsors of the Loyalty Magazine Awards 2019:

Prime sponsor: Currency Alliance
Diamond sponsor: Tranxactor
Category sponsors:

The Entertainer Business
Other sponsors:
Pure Loyalty

Another Loyalty Conference to watch out for is “The Loyalty Surgery” happening on 17-19 October 2019 at the America Square in London.

Image Credit: All images are copyright of Loyalty Magazine Awards and GEMS Rewards

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